Vogue: Introducing Usonia-a Dress Label Inspired by FLW

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Modmom1
Posts: 123
Joined: Sun Dec 03, 2017 1:09 pm

Vogue: Introducing Usonia-a Dress Label Inspired by FLW

Post by Modmom1 »

-snip

Within this white space for working woman essentials enters Usonia, which takes its name from Frank Lloyd Wright’s pared-down homes. Perhaps surprisingly, Rivera chose not to focus on suiting. “The cliché for a woman looking professional is a blazer or a pants set, which is totally cool, but there has to be another way to go about it,� she says. The RISD graduate eventually landed on a 22-piece lineup�made in the Garment District, a short walk from Usonia's Chelsea headquarters�of investment dresses that fuse minimalism and material. Think: a softly knit-bodice with a pleated Egyptian Cotton skirt. Ecuadorian corozo-nut buttons line the back of a long-sleeved, floor-skimming number; whisper-light silk chiffon forms delicate, iridescent shells; white stitching accents a linen viscose strapless tube.

-snip

https://www.vogue.com/article/usonia-ca ... er-dresses

All over $1,000 so I think the designer didn't understand that FLW wanted his Usonian homes to be affordable for the middle class.

https://usonia.studio

SDR
Posts: 19135
Joined: Sat Jun 17, 2006 11:33 pm
Location: San Francisco

Post by SDR »

"Investment" couture . . . who knew ?

S

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