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Vogue: Introducing Usonia-a Dress Label Inspired by FLW

 
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Modmom1



Joined: 03 Dec 2017
Posts: 82

PostPosted: Fri Feb 01, 2019 2:27 pm    Post subject: Vogue: Introducing Usonia-a Dress Label Inspired by FLW Reply with quote

-snip

Within this white space for working woman essentials enters Usonia, which takes its name from Frank Lloyd Wright’s pared-down homes. Perhaps surprisingly, Rivera chose not to focus on suiting. “The cliché for a woman looking professional is a blazer or a pants set, which is totally cool, but there has to be another way to go about it,” she says. The RISD graduate eventually landed on a 22-piece lineup—made in the Garment District, a short walk from Usonia's Chelsea headquarters—of investment dresses that fuse minimalism and material. Think: a softly knit-bodice with a pleated Egyptian Cotton skirt. Ecuadorian corozo-nut buttons line the back of a long-sleeved, floor-skimming number; whisper-light silk chiffon forms delicate, iridescent shells; white stitching accents a linen viscose strapless tube.

-snip

https://www.vogue.com/article/usonia-carmen-rivera-designer-dresses

All over $1,000 so I think the designer didn't understand that FLW wanted his Usonian homes to be affordable for the middle class.

https://usonia.studio
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SDR



Joined: 17 Jun 2006
Posts: 17208
Location: San Francisco

PostPosted: Fri Feb 01, 2019 3:58 pm    Post subject: Reply with quote

"Investment" couture . . . who knew ?

S
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