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Max Hoffman turned Americans onto European cars
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Paul Ringstrom



Joined: 17 Sep 2005
Posts: 3795
Location: Mason City, IA

PostPosted: Mon Apr 02, 2018 3:30 pm    Post subject: Max Hoffman turned Americans onto European cars Reply with quote

http://driving.ca/auto-shows/new-york-auto-show/the-man-who-brought-europe-to-park-avenue
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DRN



Joined: 10 Jul 2006
Posts: 3395
Location: Cherry Hill, NJ

PostPosted: Mon Apr 02, 2018 4:27 pm    Post subject: Reply with quote

That is the best article I've seen about Hoffman's auto marketing business. A large number of European car ads in Road&Track issues from the '50's and early '60's note Hoffman's address in NYC at the bottom of the ad.
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SDR



Joined: 17 Jun 2006
Posts: 15471
Location: San Francisco

PostPosted: Mon Apr 02, 2018 5:04 pm    Post subject: Reply with quote

True enough -- as far as the article gets in the history of the dealer/importer. In addition to the Porsche Speedster, Hoffman is credited with "creating" (encouraging the manufacturer to produce, for the American market) the Alfa Giulietta Spider, the Mercedes Gullwing coupe, and the BMW Bavaria sedan, among others . . .

SDR
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Tom



Joined: 30 Jan 2011
Posts: 2180
Location: Black Mountain, NC

PostPosted: Mon Apr 02, 2018 6:50 pm    Post subject: Reply with quote

Never knew the display floor was revolving.
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SDR



Joined: 17 Jun 2006
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Location: San Francisco

PostPosted: Mon Apr 02, 2018 7:18 pm    Post subject: Reply with quote

Oh -- and the 2002, too.

Any more ?

SDR
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DRN



Joined: 10 Jul 2006
Posts: 3395
Location: Cherry Hill, NJ

PostPosted: Mon Apr 02, 2018 9:02 pm    Post subject: Reply with quote

Hoffman lobbied hard the powers that were at BMW for the timeless 507 sports car.

https://rmsothebys.com/en/auctions/MO16/Monterey/lots/r219-1957-bmw-507-roadster-series-i/383376

Scroll down for the history of the car.
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SDR



Joined: 17 Jun 2006
Posts: 15471
Location: San Francisco

PostPosted: Mon Apr 02, 2018 9:40 pm    Post subject: Reply with quote

Thanks, Dan. Was the lovely car really designed with one bumper, not two ? Looks almost . . . not quite all there.

SDR
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SDR



Joined: 17 Jun 2006
Posts: 15471
Location: San Francisco

PostPosted: Mon Apr 02, 2018 10:28 pm    Post subject: Reply with quote

Hard to figure out what was the original wheel for this car.

https://www.autoblog.com/photos/ebay-find-of-the-day-1957-bmw-507/

https://silodrome.com/bmw-507-series-ii-roadster/

Nice, whatever. I want one.

SDR
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clydethecat



Joined: 24 May 2012
Posts: 103

PostPosted: Mon Apr 02, 2018 11:14 pm    Post subject: Reply with quote

SDR wrote:
Oh -- and the 2002, too.

Any more ?

SDR


Mercedes 300SL Gullwing coupe - it was Max Hoffman who convinced Mercedes to make a roadgoing version of their W194 competition car.
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DRN



Joined: 10 Jul 2006
Posts: 3395
Location: Cherry Hill, NJ

PostPosted: Tue Apr 03, 2018 9:50 am    Post subject: Reply with quote

Just one more...
Hoffman tried to drum up some engineering business for Porsche and introduced them to Studebaker. The rear engine Porsche Type 542 prototype for Studebaker was the result...needless to say, Studebaker did not proceed with production.

https://56packardman.com/2016/07/05/gear-head-tuesday-studebakers-powered-by-porsche/
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clydethecat



Joined: 24 May 2012
Posts: 103

PostPosted: Tue Apr 03, 2018 6:25 pm    Post subject: Reply with quote

DRN wrote:
Just one more...
Hoffman tried to drum up some engineering business for Porsche and introduced them to Studebaker. The rear engine Porsche Type 542 prototype for Studebaker was the result...needless to say, Studebaker did not proceed with production.

https://56packardman.com/2016/07/05/gear-head-tuesday-studebakers-powered-by-porsche/


And between 1958 and 1963, Studebaker were the US importers for Mercedes Benz cars.
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DavidC



Joined: 02 Sep 2006
Posts: 6362
Location: Oak Ridge, TN

PostPosted: Wed Apr 04, 2018 7:40 am    Post subject: Reply with quote

Seventy years of style


David
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DRN



Joined: 10 Jul 2006
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Location: Cherry Hill, NJ

PostPosted: Wed Apr 04, 2018 10:18 am    Post subject: Reply with quote

Delicious.
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DavidC



Joined: 02 Sep 2006
Posts: 6362
Location: Oak Ridge, TN

PostPosted: Mon Apr 16, 2018 10:50 am    Post subject: Reply with quote

NOTHING GOES TOGETHER LIKE A PORSCHE 356 AND FRANK LLOYD WRIGHT ARCHITECTURE


David
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SDR



Joined: 17 Jun 2006
Posts: 15471
Location: San Francisco

PostPosted: Mon Apr 16, 2018 5:42 pm    Post subject: Reply with quote

Hoffman -- or, name your favorite Wright house -- is perfectly complemented by a Porsche -- if you're a Porsche fan. Name any "modern
classic" automobile, the marque of your choice, and that car will be the perfect accompaniment to . . . your favorite building ? Well, maybe not a
muscle car or beach buggy -- unless you can't live without one of those !

I see nothing in particular about the Porsche shown that would make it especially appropriate, beyond the unseen: Hoffman's association with
Porsche, as a driver and importer. Couldn't the same be said, in that regard, for any of the other makes that he sold in his (Wright-designed)
New York showroom ?

Okay -- so the writer was indulging himself in a bit of pleasant hyperbole. No harm, no foul. The implication of the pairing might be taken literally by
the novice design aficionado; that's the only harm I see. . .

SDR
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