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The premise was that with housing costs and the need for good, well designed, affordable housing both escalating, the modular and mobile home industries could be a source to fill this need. The booklet provided design ideas for the manufacturers to improve their product as well as design ideas for developers to make livable communities with the modular and mobile units, rather than the then standard trailer parks.
National Homes bit at the bait and produced a sample house pictured in John Rattenbury's "A Living Architecture" book published in 2000. I'm not sure if the model went into production. The photo of the model in Rattenbury's book appeared to have been significantly watered down from the original design intent.
I know TAA is not looked upon with much favor in this group, but some of their work in the period from 1960 to 1980 was better than the status quo. The "Production Dwellings" excercise was a case in point. How many of us has complained about the lack of thought that goes into the planning of the average American new home? This was an opportunity to put thoughtful design into homes for people with moderate means. They embraced a growing industry that had potential but no thoughtful design and produced something that was far better than what was common in the affordable market. Unfortunately, the industrial "horse" did not drink from the trough to which it was led.